Blogging is essentially an online journal that you can write anything in. Some people choose to get very personal on their blogs while others use them for more professional purposes.
The way to drive traffic to your website through a blog is to post as often as possible with content relating to your business. Every time you add something new to your website or change something about your business write about it on your blog and add a link to your website at the end of each post. Write articles for your website and add them to your blog as well.
This may sound like a lot of work, but setting up a blog is actually pretty simple with the help of hosting sites like Blogger and WordPress. These sites are not only free, but take you through the setup process step by step from choosing a domain name and picking a template to adding widgets and following traffic stats.
They have also created blogging communities so you can view and follow other blogs hosted by the same server. Use these to your advantage to get new ideas and to exchange links with complimentary blogs. Consider links to your blog as links to your website and you'll be more motivated to keep it updated.
Another reason to try blogging as a way to drive traffic is because search engines tend to list blogs quicker and higher than regular websites. This is partially because some hosting sites automatically register your blog with major search engines like Google, Yahoo and MSN, and these companies have automated web crawlers searching blog servers for new links.
You may be wondering what you could possibly write about every week that relates back to your business. The answer to this is simple: follow the news. You'll always be able to find something in a newspaper, TV broadcast, industry newsletter or online forum that you can offer your opinion on.
You can even post links to related news articles and videos so people return to your blog as a source of information. This will also keep you up to date with what's going on in your industry so you don't fall behind your competitors.
If you really want more people to check out your website blogging is quick, simple and definitely worth a try.